Everyone wants to outrank their competition these days in the SERP (search engine results pages). Only 0.78% of Google searchers click on results on the second page, whereas the average click-through rate (CTR) of the #1 result is 31.7%. The top slot is fiercely sought after and necessitates a lot of continuing SEO. Your top 1 rank is not a permanent thing. However, there are a few techniques to improve your SERP positioning with the help of a Local SEO Services Company.
Create and Maintain a Google My Business Account
Setting up a Google My Business account for your company and website is the first thing you should do. An affordable local SEO service provider in Queensland can help you set up the account. The account creation process is simple, and if you already have a Google account, it syncs seamlessly with your current account. Prior to publication, you must verify your listing. Most businesses typically verify by mail, which might take up to 5 days to arrive. To validate the listing, you’ll next need to enter the code on the letter from Google. After that, the listing will be active and shown whenever someone searches for your company or group.
Website Map Submitted to Google & Bing
In addition to helping you rank better in search engine results pages (SERPs), posting sitemaps to Google and Bing can also speed up the indexing of your pages by these search engines (as well as other search engines). For instance, it would take a Google bot between a few days and a few weeks to index a new website if you didn’t personally add it to Google. If you want to be noticed in less than a month, that is difficult. I advise using Google Search Console because of this. You can also hire an affordable local SEO service Company in Queensland for the same.
Google Search Console provides information on how visitors find you, the pages they are visiting, and any problems with your website, such as poor mobile usability or broken links.
Link Your Website to Your Social Media Accounts
The idea of linking your social media accounts to your website shouldn’t come as a surprise, and you presumably already do it. However, you might not be aware of the significant effects this has on your SEO ranking. The ranking authority of websites is determined by inbound links, which means that the websites with the most credible (and well-known) backlinks will ultimately rank higher. Why? The domain authority is established.
Benefit From On-Page SEO Services
The biggest benefit to your site overall will come from improving your on-page SEO. Use the Yoast plugin if you’re using WordPress to simplify on-page SEO. Generally speaking, you should make sure your page has a focus keyword or phrase and uses it frequently. Additionally, you or your hired affordable Local SEO Services Company provider in Queensland should ensure that the same keyword or phrase appears consistently in your page’s title, meta description, and slug. Avoid over-optimizing as this may be interpreted as keyword stuffing and have negative effects.
You should also make sure that your page is precisely structured, with proper HTML markup, alt tags on photos, and headings using h1, h2, and other heading types. You should also avoid using any black hat SEO techniques. It might take a little more thought than simply proofreading your text, but it will be worthwhile.
Use Payed Advertising to Raise Awareness and Traffic
Paid advertisements through Google Adwords, the Google Display Network, or social media are arguably the most popular approach to drive traffic to your website. Paid search advertisements, according to Google, do not improve page rank. However, implementing paid advertisements expands your search audience and brings more searchers to your page. Despite the fact that this is a contentious subject, there is evidence that PPC ads and organic search can coexist in a way that is mutually beneficial. An affordable Local SEO Services Company in Queensland.
PPC advertisements are a fantastic strategy to improve website visibility and regional traffic. Although PPC doesn’t directly affect your organic SEO, it does collaborate with it to raise brand awareness and provide more local leads.